首价拍卖模式
What is the first price style auction in simple words?
简单来说首价式拍卖是什么？
In a first-price auction, the highest bidder pays the exact amount they bid to secure the item or win the auction.
在最高价拍卖中，出价最高者支付其出价的确切金额，以确保获得物品或赢得拍卖。
What are the benefits of a first-price auction?
首价拍卖有什么好处？
The benefits of a first-price auction include increased transparency, fair competition, and the potential for higher revenue for sellers or publishers. It incentivizes bidders to submit their true value and eliminates complexities associated with bid shading or strategic bid lowering.
首价拍卖的好处包括提高透明度、公平竞争以及为卖家或出版商带来更高收入的潜力。它激励投标人提交其真实价值，并消除与投标遮蔽或战略性降低投标相关的复杂性。
Google will move AdSense from a second-price auction model to a first-price auction by the end of 2021, the company announced Thursday. There is no action for advertisers or publishers to take and these changes will occur automatically.
谷歌周四宣布，将于 2021 年底将 AdSense 从第二价格拍卖模式转变为第一价格拍卖模式。广告商或发布商无需采取任何操作，这些更改将自动发生。
First-price vs. second-price auctions. In a second-price auction, the final price paid by the winner is determined by the second-highest bid. In a first-price auction, the final price is the same as the winning bid.
第一价格与第二价格拍卖。在次价拍卖中，获胜者支付的最终价格由第二高出价决定。在最高价拍卖中，最终价格与中标价格相同。
It is important to note that Google’s shift to a unified first-price auction model solely affects the sale of display and video inventory through Ad Manager. This change will not impact auctions for ads on Google Search, AdSense for Search, YouTube, or other Google properties. Advertisers using Google Ads or Display & Video 360 are not required to take any specific action.
值得注意的是，Google 转向统一的最高价格拍卖模式只会影响通过 Ad Manager 展示广告和视频广告资源的销售。此更改不会影响 Google 搜索、AdSense 搜索广告、YouTube 或其他 Google 产品上的广告竞价。使用 Google Ads 或 Display & Video 360 的广告客户无需采取任何特定操作。
Which AdSense products are affected. The transition to a first-price auction only affects AdSense for Content, AdSense for Video and AdSense for Games. It does not affect AdSense for Search or AdSense for Shopping.
哪些 AdSense 产品受到影响。向最高价竞价的过渡仅影响 AdSense 内容广告、AdSense 视频广告和 AdSense 游戏广告。它不会影响 AdSense 搜索广告或 AdSense 购物广告。
https://searchengineland.com/google-adsense-moves-to-a-first-price-auction-model-375012
https://www.adpushup.com/blog/first-price-auction/
https://www.geoedge.com/first-price-vs-second-price-auctions-publishers/
https://setupad.com/blog/first-price-vs-second-price-auction/
https://www.goodwaygroup.com/blog/first-price-vs-second-price-auction-whats-difference